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Very nicely done with a definite blue collar, working man appeal.  I'm sold.  :cool:
 

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Very nice picture (no surprise there, given the source)

I love the message too.

A small quibble if I may.
I'd rather see the ad copy read "For Hard-Working Men and Women"

Something about the word "Folks" annoys me.

But then again, maybe that is just me ;)

GL
 

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Hey Oleg,
Nice pics, as always. Might I suggest that you put your website in your sig-line? I'm sure it would generate more traffic. It's a cool site, worth the visit if you haven't been there.
Lop

BTW, folk vs. m&w. Folks fits the layout better, you would need three lines to put men and women.
 
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