Redjacket is no LaRue, Noveske etc. but they do have a room full of rows of CNC an machining and metal-working equipment and about a dozen-odd more staff that is never seen on the show. They were a halfway decent AK assembler. And other than the zombie affiliation, I do have to admit, that if it didn't cost more than the actual Ruger 10/22 donor rifle, the new bullpup stock they came out with is something I'd like to own.
Neither show bears any resemblance to what a real-life gun company is like, even if you're a FFL 09/10 and a SOT etc. It's just too boring. Everything is scripted by the producers.
As to the proprietors of both establishments, both are folks I'd be leery of doing business with other than as a "buy it and run" customer. Will Hayden of RJF had sold "stock" in RJF to some vendors of his who'd done considerable work on his business, then when they lost their FFL due to audit problems, and re-incorporated with some of the staff as officers to get a new FFL, the people involved were told "
Oh, sorry, that stock was in the OLD RJF..."
The owner of Gunsmoke is well known for all sorts of asshattery in Colorado, not the least of which is engraving their company logo into the slide of a custom 1911 they were doing some work on, without asking first, and the customer had never requested it. Multiple threads complaining about him on several gunboards even before his show aired...
I think American Guns is an excellent show. Of course they only fire the guns at huge targets. It's entertainment afterall. But their gunsmithing is certainly impressive. A great example of completely custom built guns. I've talked to many young men aged 14-20 who are avid shooters and they understand that some of the stuff is produced for tv. They get it. But it has spurned a real interst in gunsmithing in several of these young men. And I don't see how that's a bad thing at all.
Overall, I agree. Even if the shows have aspects that leave a lot to be desired, they're both promoting interest in firearms. And they're also a sign of how the gun culture is going "mainstream" again.